The Magikal platform

Seven layers. One system.

Strategic intelligence feeds planning. Planning feeds creation. Creation feeds publishing. Publishing feeds measurement. Measurement reshapes the next plan. The full marketing motion in one place.

01

Strategic intelligence

An AI that knows your brand, growing with every use.

Built once, used everywhere. Magikal's Company Intelligence learns your voice, audience, and goals — and the Learning Mode score grows from 1 to 100 as you fill in Brand Identity, Voice & Messaging, and Audience details.

Company Intelligence

Established Mode
67/ 100

Magikal knows your brand voice, audience, and goals — and applies them to every output automatically.

Brand Identity92%
Voice & Messaging74%
Audience & Goals58%

What's included

  • Company profile derived from your website automatically
  • Brand voice and visual tokens (colors, fonts, hierarchy)
  • Audience definitions and value props
  • Goals as connective tissue across briefs and assets
  • Competitor monitoring and signal feeds
  • Reference library: source material, media assets, research feeds
  • Persistent agent memory — preferences carry across conversations
See all integrations →View pricing →
02

AI Chat

The marketer's command line.

A conversational interface that drives the whole system. Plan, generate, review, edit, publish — all from chat. Not a write-me-a-tweet toy.

What's included

  • Drives every layer of the system from one interface
  • Multi-model: GPT-5, Claude 4.7 Opus, Gemini, and more — pick the model for the job
  • Inline editing: highlight any block, rewrite, shorten, change tone
  • Context-aware: every response grounded in your brand and goals
See all integrations →View pricing →
03

Planning

Intelligent scheduling and distribution.

Wizards and Automation Plans translate input data, analytics, and brand context into a calendar that schedules, generates, and routes content for review. Your AI VP of Marketing runs the calendar on your behalf.

AI VP of Marketing · Plans

Weekly LinkedIn Engine

Active

Rolling · 7 day horizon · 12 items/week

Generation

Day Before

Mode

Hybrid

Daily Limit

5 credits

Approvals

Both

Content mix

Social Post 60%Blog Post 25%Newsletter 15%

What's included

  • Campaign Wizard: turn strategic intent into a multi-channel plan in minutes
  • Automation Plans: rolling horizons, content mix, daily limits, approval gates
  • Briefs with AI-assisted completion and pre-publish readiness checks
  • Scheduling that accounts for brand voice, audience timing, and goal alignment
See all integrations →View pricing →
04

Content creation

Every format that matters — with the right model for each.

Long-form, social, ads, email, and visual — generated to brand voice, with pre-publish readiness checks before anything ships. Different content types use different AI models, configured per workspace.

AI Settings · per content type

6 configured

The right model for the job.

Pick the AI model per content type — long-form Claude, fast GPT for social, Gemini for analysis.

  • Chat Assistant

    Conversational AI for campaign planning

    GPT-5

  • Written Content

    Blog, case studies, whitepapers

    Claude 4.7 Opus

  • Email Content

    Campaigns, newsletters, transactional

    GPT-5

  • Social Content

    Platform-specific posts and captions

    Claude 4.6 Sonnet

  • Ad Content

    Headlines and creative variants

    GPT-5

  • Background Analysis

    Performance insights and signals

    Gemini 2.5 Pro

What's included

  • Long-form: blog posts, case studies, whitepapers, press releases
  • Marketing pages: landing, product, FAQ, about — brand-tokenized HTML
  • Social: LinkedIn, X, Facebook, Instagram, Threads, Pinterest
  • Ads: Meta with full Advantage+ variant generation
  • Email & newsletter: including Customer.io and Klaviyo with Liquid syntax
  • Visual: image, video, audio generation
  • Inline editing and SEO assist (auto-generate meta title/description)
See all integrations →View pricing →
05

Review & workflow

Built for teams, not just individuals.

Multi-stakeholder review queues, AI auto-checks, and workspace controls keep everyone aligned without slowing anyone down.

Content Library

Grounds the AI

Reference material the agent can cite.

Brand guides, research, past content, and live signal feeds — all searchable, all surfaced when relevant.

  • Brand voice guide v3.pdf

    PDF · 12 pages

    Brand

  • EU customer research notes

    Doc · 4,200 words

    Research

  • Q1 retro decisions

    Doc · 1,800 words

    Strategy

What's included

  • Multi-stakeholder review queues with status tracking
  • AI review (auto-check) before human approval
  • Multi-workspace teams, roles, and invites
  • Content library with status filters and full revision history
See all integrations →View pricing →
06

Publishing

Native publishing to wherever your audience is.

Direct, native integrations across CMS, social, email, and ads — with field mapping, scheduling, UTM tagging, and round-trip linking that survives edits.

Publishing Integrations

OAuth refreshed nightly

Connect once. Magikal keeps them alive.

Native publishing with field mapping and round-trip linking. Token health monitored — connections don't silently die.

  • W

    WordPress

    Publish blog posts and pages directly

    ConnectedJan 14, 2026
  • L

    LinkedIn

    Publish social posts to LinkedIn

    ConnectedApr 2, 2026
  • C

    Customer.io

    Email campaigns with Liquid syntax

    ConnectedMar 18, 2026
  • M

    Meta Ads

    Advantage+ ad creatives and variants

    + Connect
  • S

    Shopify

    Blog posts and product content

    + Connect

What's included

  • CMS: WordPress, Contentful, HubSpot, Shopify
  • Social: LinkedIn, X, Facebook, Instagram, Threads, Pinterest
  • Email: Customer.io, Klaviyo
  • Ads: Meta Ads
  • Field mapping that fits whatever your CMS calls things
  • Round-trip linking: publish once, edit in Magikal, republishes to the same entry
  • OAuth refresh and token health monitoring — connections don't silently die
See all integrations →View pricing →
07

Measurement → adjust

Performance flows back. The plan adapts.

Results from your ads, search, product analytics, and email pull into Magikal automatically. The signal processor turns that data into recommendations that reshape the next plan.

Performance · last 7 days

Auto-pulled

CTR

4.2%

+0.8

Impr.

182k

+12%

Signups

243

+34

Meta AdsLast sync 5m
Google Search ConsoleLast sync 1h
MixpanelLast sync 12m
AmplitudeLast sync 8m

Recommendation

LinkedIn carousels outperformed by 3.4×. Lift carousel cadence in next plan.

What's included

  • Pullback from Meta Ads, Google Search Console, Mixpanel, Amplitude
  • Weekly performance digest delivered to your team
  • Content performance dashboard
  • Signal processor turns analytics into recommendations
  • Adjust loop: plans react to what's actually working
See all integrations →View pricing →

Run your full marketing motion in one place.

Free forever to start. 10 credits a month, no card required, every capability unlocked.

Start free